Who doesn’t want growth? If you like to boost your career’s value, either at your workplace or within the job market as a job seeker. You’ve got to add extra effort- take extra-ordinary actions.
This extra layer of effort is marketing your skill and career. In other to achieve it, business blogging is an excellent medium.
At the end of this article, you will understand the extra value business blogging can bring to your career.
What is business blogging?
This is an art of expressing your idea, displaying your skill and showing your works to a targeted audience.
This is not the time for personal expression but talks about your skill and career in concomitant with what your target audience wants for their satisfaction and fulfilment.
Nevertheless, there is room for a personal story- use it for easier comprehension of your message.
You know millions of people are on the internet, searching and looking for information of high interest.
Thus, the like-minded people you want to relate with could be reached with constant information and communication.
This could foster a cordial relationship and create an amazing community.
Remember, the target audience could be an organization you are working for and their customer; and it could be your professional industry and its consumer.
The 4 business blogging benefits
1. Product discovery
Blogging helps you discover insights and problems that people face through their response to message or topic of discussion.
It helps you understand their context- what they found beneficial because that’s what you want to achieve as well.
For example, I believe so much in business blogging as the best digital marketing methodology for marketing an offer and build an online business.
Through the challenges I had for growth, I have been trying to answer this question, who is this marketing methodology best suitable for?
The fact is business blogging is not for everyone? I have been setting criteria and standards for who want to apply for our training and knowledge even if it’s free.
I discovered it’s suitable for people who want to build their skill, have a fulfilled career and build an online business from it.
Also, one of my clients started business blogging with the topic “youth entrepreneurship”. From there, it gravitated to business plan writing business.
The wisdom behind business blogging for your skill and career development
It helps you discover a product suitable for the market. Expert calls it product-market fit.
I started business blogging teaching and training for everyone. During the journey, I discovered the parameters of people who bring greater value and reputation to the company BillBlogger.
This is what we want. It aligns with our business mission and vision.
The same trend applies to my client who discovered the amazing product – business plan service. The client might never have known this if he hadn’t started from somewhere.
3 things you can do as a skillful and career person
a. Start business blogging with the only idea you have got. Remember, you must be passionate about the topic. It has to be your strength and you must have confidence doing it.
b. Strive to make this initial idea a product. My emphasis on “strive” because there are many blogging topics that don’t solve people’s problems.
I believe as a career person with skills for continuous improvement, you ought to be different. Thus, strive to craft your idea topic as a product when launching out.
For instance, business blogging training is a product topic for people who want to market anything and make money online.
Later, I discovered the segment of people the product is best suitable and valuable for.
Thus, let the topic you will use to launch out your business blogging have an element for solving people problem.
It will be useless if your idea doesn’t solve the people problem. People won’t derive benefit from it.
c. When you start blogging, your idea product gets better. In the process, consumers will influence you on what they perceive to be beneficial and best as a solution.
Nevertheless, as a leader, guide them alright because customers aren’t always right. You understand what they are seeking and advise on what you think is better for them.
2. Niche discovery
Another benefit for blogging about your skill and career is in the discovery of a niche.
You’re likely to start blogging or enter the market space with a broad topic. I started my journey that way and likewise many successful business bloggers.
When you enter the market space with a broad topic, it means the problem you’re going to solve will be broad and highly competitive.
It’s like screaming “If you’re hungry, we can feed you”.
Many people are already offering that. It’s a highly competitive market space to enter.
But if you scream, “If you’re hungry, we can feed you with healthy tasty jollof rice”. This appears distinct with less competition. There are a few sellers or none who have discovered that market.
Therefore, when getting started blogging about your skill and career, there is likely to be vast solutions already. Thus, how will you be positioned for a profitable share?
What happens when you face the market space?
The reason why you entered the market space with a broad topic is that you don’t understand the audience problem deeply enough.
You don’t know their variety of wants. Hence, you have to start working things out.
But there is an exception – if you decide to blog about a problem you have overcome, that’s a narrow topic to be considered as a niche market.
You have unconsciously worked towards discovering it. But this is a rare case among many business bloggers. Still, many went through the process of discovery of their niche market.
How blogging helps you discover your niche
You can never know the hidden value of something until you start interacting and taking action on it.
You know how steel is being made out of pure iron ore. It takes refinement, upon refinement until the steel is gotten.
The same analogy goes for business blogging about your skill, career or business.
There are many hidden problematic ideas in your market space that your skill and career can tackle.
When you interact with a targeted audience; these ideas will be unveiled through signals on what they want.
Hence, you’re in the position to guide them alright on what is best in solving the problem.
For example, business blogging is a fantastic tool for marketing and selling any ideology, product or service.
It is a mechanism for people to make money online.
Through experience, I located the most suitable audience for the solution.
Another example: Imagine you’re into weight loss using food and exercise as therapy. In the beginning, you might not know who to target.
As you blog and interact and demands were coming from females who are about to marry, you should probably know this is a niche market unique for your business.
Finally on niche discovery
When you start blogging, everything will appear broad and unclear with no niche. But as you continue to interact with your audience, it becomes clearer.
They will demand what they want.
You will understand what products to create.
You will understand your target audience even better. Hence, go to where they are and communicate the offer.
But without going through the niche discovery process, you will be swimming in a large ocean with no fish to catch.
With niche discovery, you will be swimming in a small ocean with many fishes to catch.
Therefore, don’t skip the process if you want to build a fulfilled career with income, influence and impacts.
That’s success and business blogging will help you out.
3. Skill mastery
If you want a life of growing income, influence and impact, you must not trivialize skill mastery.
You have to keep learning and practising the skills that entail your career.
You can’t master the skills within your career without social interaction.
You started your career in other to serve people and help them fulfill their needs. It can be cooking, managing finances, health advice, etc.
The duties and obligations of your career involve relating to people. That’s social interaction which is synonymous with business blogging.
When you embrace business blogging best practices, it will directly affect skill mastery.
Assume you are my client; every service I render to you will also be improving my skill. Likewise, every problems and challenges you are solving for customers will help in your mastery of the job.
Thus, business blogging serves as a mechanism to get more jobs. It helps in skill mastery.
4. Skill marketing
Imagine getting to a restaurant, and was ushered into a private unit with varieties of food and drinks.
You are to eat and drink as you wish for 60 minutes. However, within 20 minutes, you have become satisfied and left. In that case, you have got what you wanted and feel satisfied quickly.
That’s what marketing your skill using business blogging can do for your customers.
How it will happen
People share what they are capable of doing, either as a skill or an established career on the internet.
But, it doesn’t appear organized to solve people’s problem fast like when you were hungry and fed fast.
If visitors can’t detect what you are doing as quickly as possible, you have to be worried.
You will be losing potential customers.
Thus, business blogging will help you out. For example; at the top of BillBlogger home page, you will know what we do in a few words.
Every message you publish will appear organized like the experience you had at the restaurant serving yourself.
You pick the food to eat. …. Eat, relax, pay the bill and come out satisfied.
That’s well organized.
How business blogging helps with skill marketing
Blogging about your skill is going to be specifically about topics, a specific audience, problem and the solution.
People reading your messages will know either they belong here or not and will abide by the instruction on what to do next.
For instance, BillBlogger is about helping you build an online business from your skill or what you have established as a career.
This makes it easier for readers to navigate and read as many messages to satisfy their want.
For more information and to either follow your community or contact you, they can easily do it.
Blogging about your career shows competence, your authority on the subject and it boosts trust on whatever you say you can do.
Business blogging is an excellent platform for marketing your skill.
With an open mind, communication and relationship with people about your skill and career, you will discover hidden facts that you might have never known in your field.
This is what business blogging methodology will help you achieve.
It starts with communicating your idea while consumer steers you towards what they find beneficial.
When you achieve this, you become essential to your workplace and the job market.